ESE ENTERTAINMENT SIGNS 24 NEW DEALS IN FISCAL Q3 2022

VANCOUVER, British Columbia, July 20, 2022 – ESE Entertainment Inc. (TSXV:ESE) (OTCQX:ENTEF) (the “Company” or “ESE”), a global entertainment and technology company focused on gaming and esports, is pleased to announce that since May 1, 2022,  the Company has signed 24 new business deals.

The Company is continuing to provide a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally.

Konrad Wasiela, CEO of ESE, commented, “The ESE team continues its strong global business development strategy by signing 24 new contracts and partnerships in this fiscal Q3. Our new contracts and partnerships reflect the increasing demand for our technology and services. With an increasing number of new game developers globally, and with endemic and non-endemic brands leveraging the gaming and esports industry, we are proud to be in a position of strength. We view these new business deals as evidence that ESE is building on its existing foundation and leveraging into new business opportunities. The entire team is excited to close Q3 in full stride and continue with accelerated momentum into Q4.”

In addition to signing new business, ESE continues to develop its technology business unit. Led by the Gameaddik acquisition, the business unit is now fully integrated within ESE infrastructure. Specifically, the company has released phase 1 of its big data software, named Singularity, a proprietary DataLake/BI infrastructure.

About ESE Entertainment Inc.

ESE is a Europe based entertainment and technology company focused on gaming and esports. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues. In addition to the Company’s organic growth opportunities, the Company is considering selective acquisitions that align with its objective of becoming a dominant global player in esports technology and infrastructure. | www.esegaming.com

Forward-Looking Statements

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to: (i) the increasing demand for the Company’s products and services; (ii) the growth of the global gaming and esports market; and (iii) the Company’s anticipated success in Q4. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.

For further information about ESE, please contact:

Apollo Shareholder Relations

investors@esegaming.com

+1 604-259-7540

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