EXPERTISE – The skills and knowledge needed to excel in our role.
- Supervises overall management of a client’s business, ensuring that we are delivering for the client’s business everyday.
- Strengthens and owns client (SBM/BM) & partner agency relationships (and all other stakeholders) and ensures the rest of the team maps well to the client set.
- Delivers all projects on time and within budget for your business
- Acts as a point of contact on the client’s business, including all campaign performance, any competitive, as well as product cycle while navigates a portfolio of brands within a larger conglomerate or business group
- Shows proactive and deep understanding of client’s business outside of our campaigns or the marketing context.
- Leverages brand knowledge to inspire the team and contribute ideas that can transform the business.
- Shows excellence in presentation skills (verbal, written, visual) to deliver impeccable strategic social counsel and ability to partner with creative and media teams to get to a strong story
- Identifies the needs of the client and business to sell-through incremental campaign opportunities to clients, that help them achieve the most efficient returns & results on their overall marketing dollars, while delivering best in class work that help grow client business
- Supervises creative development for the account such as leading and shaping the creative work based on the client’s business objectives and brief to the agency.
- Sells in new business and strategically grow portfolios, building relationships wider (if not higher), including helping sell creative ideas that are on strategy.
- Shows strong foundational and working knowledge of creative and media across major digital and social channels, common marketing, media principles with a strong understanding of the social media platforms and their ecosystems.
- Strategizes on various Paid Media and Measurement opportunities in social, digital, and broader marketing mix, to provide client recommendations on the proper social & digital KPIs, based on brand-specific goals.
- Ensures the team is working with consistent processes and templates and have a buttoned up approach to day to day management of campaigns and clients
- Collaborates with the leaders of other departments (Creative, Strategy, IPM, Analytics/Insights, Media, Community Management) as well as inter-agency partners to improve and execute on client deliverables, process, and output to ensure ongoing excellence of the work.
- Oversees larger campaign productions (e.g complex video or multiple channel campaigns that require more senior oversight)
- Be able to anticipate production costs, logistics, watch-outs, and what ideas are doable / not doable within a client budget.
- Ensures client relationship health is closely tracked and communicated to leadership on a regular basis.
- Ensures all scopes and schedules are completed and signed in a timely manner while working alongside finops lead to keep a handle on monthly billing and scope tracker.
EXECUTION – Your ability to prioritise and deliver effectively with autonomy.
- Prioritising own workload and decision making based on stakeholders, team and organizational objectives.
- Runs collaboration sessions, shares learnings and encourages their team to do the same;
- Contributes to wider organizational initiatives by communicating and improving processes with stakeholders to identify areas of improvement.
- Helps to define team success and clearly communicates and ensures the team is tracking towards the team goals.
- Implements solutions with minimal direction while responsible for any mistakes made by the team and is always looking for ways to raise the performance bar and has a track record of exceeding goals.
- Governs accountability and consistently delivers on what they’ve promised.
LEADERSHIP – Our ability to maintain self-awareness and self-motivation while creating an impact through sharing, learning, innovation and VaynerX culture sustainability.
- Manages team with minimal direction from senior leadership, ensuring the health of the pod and strong relationships with the client.
- Builds professional networks with institutional partners.
- Removes barriers and/or provides resources to further teams‘ progress.
- Is respected for advice by team members, peers, and leaders
COMMUNICATION – Your ability to effectively interact, manage and inspire those around us.
- Communicates effectively at all levels and tailors materials to the audience.
- Pilots an active role in presentations, engaging the audience and maintaining a constructive conversation that gets the group closer to their goal.
- Ensures presentation style is well designed, clear, concise, relevant and timed.
- Consistently communicates the mission, vision and values to inspire, energise and motivate others throughout VMAPAC
- Clears and professional external communication ensuring responses in a timely manner
STRATEGIC THINKING -Your ability to forecast decision outcomes and conduct sound business judgment.
- Understands the client’s business context and have a deep knowledge of what their goals are, how are they positioned in the market, etc. and provide innovative ideas to drive key KPIs for the client and agency
- Manages down across Associate Directors and below to derive insights to inform POV around insights, learnings, optimizations, etc.
- Leads agency POVs on hot topics; discussing client nuances and customizing message when appropriate