VANCOUVER, BC, July 6, 2023 – ESE Entertainment Inc. (“ESE” or the “Company”) (TSXV: ESE) (OTCQX: ENTEF), a gaming and esports company that provides a range of services to leading video game developers and publishers, is pleased to announce that it has recent partnership Kia Poland, a leading automotive company, as an official sponsor of the Ultraliga esports tournament.

In early 2023, Kia Europe extended its more than 5-year sponsorship partnership with Riot Games, the developer of League of Legends (LoL). Under the agreement, Kia remained the official sponsor of the League of Legends European Championship EMEA (LEC) tournament.

“The popularity of esports is growing every year and we are excited to be part of this versatile and diverse community. League of Legends is a fascinating microcosm of the world we live in. I believe that this project will surprise and inspire not only gamers, but also car enthusiasts. We are looking forward to active cooperation with esports fans.” said Leszek Sukiennik, Managing Director of Kia Poland.

Kia Poland will have the right to use the term “Official Partner of Ultraliga” and the Ultraliga logo during the term of the agreement. It also plans to implement a number of additional materials and special events that will diversify the tournament and broadcast. The cooperation also includes the organization of competitions addressed to communities gathered around both Ultraliga and LEC.

“We’re excited to be a part of Kia’s commitment to long term growth with European League of Legends fans. We are convinced that the Kia will add brand value to Ultraliga and help the further development of the league, for which we have ambitious growth plans.” said Michał Brzemiński, Chief Operating Officer of FRENZY.

“The range of business that we will carry out together is in line with our growth plan and will certainly be noticed and appreciated by the gaming community.” added Adam Mikołajczyk, Manager for Ultraliga.

The tenth season of Ultraliga is currently underway, and fans can tune in to Polsat Games channel, as well as the and YouTube platforms, to catch all the action.

About Kia

Kia Corporation, commonly known as Kia and formerly known as Kyungsung Precision Industry and Kia Motors Corporation, is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. Kia Poland is 100% Korean-owned based in Warsaw. The dealer network currently consists of 76 points of sale and 79 service points. In order for the Kia brand to enjoy the greatest possible popularity in Poland and occupy leading positions in sales rankings, a total of over 3,000 people working in the Polish headquarters and in authorized showrooms and services are watching. |

ESE Entertainment Inc.

Konrad Wasiela

Chief Executive Officer and Director

+1 (437) 826-4012

About ESE Entertainment Inc.

ESE is a global technology company focused on gaming and esports. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues.|


This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to: the growth of esports events division and offerings, and the benefits of ESE’s production of the tournament. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial, and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information, including that a binding agreement may not be entered into with respect to the Transaction, and that even if a binding agreement is entered into that the Transaction may not be completed. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.

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