ESE Announces Title Partnership with Samsung Galaxy

Samsung Galaxy Becomes Title Partner for the 2024 Season of ESE’s Ultraliga Tournament with Riot Games

VANCOUVER, British Columbia, January 18, 2024 – ESE Entertainment Inc. (TSXV: ESE) (OTCQX: ENTEF) (“ESE” or the “Company”), a gaming company that provides a range of services to leading video game developers, is pleased to announce that Samsung (KRX: 005930) has become the title partner for the 2024 Season of the Ultraliga esports tournament.

Samsung is one of the world’s largest producers of electronic devices, specializing in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems. The partnership on Ultraliga, one of the most prestigious esports competitions in the region (Poland, Latvia, Lithuania, Estonia, Ukraine, Georgia, and Israel), marks an exciting collaboration between two industry leaders in their respective fields.

In 2024, the Samsung Galaxy logo will prominently feature on all tournament-related materials, including social media profiles and broadcasts on Polsat Games channels, both on television and online. Additionally, ESE Entertainment will produce video materials, including a promotional spot highlighting the brand’s presence in the esports ecosystem of Ultraliga. Further activations and initiatives, including those aimed at the gaming community, will be announced at a later date.

“We are honored that Samsung has once again entrusted us with their title partnership for all Ultraliga tournaments in 2024. This year, we aim to deliver even more excitement and fun for the fans, which is anticipated to translate into excellent viewership results,” added Konrad Wasiela, ESE CEO.

ESE Entertainment Inc.

Konrad Wasiela

Chief Executive Officer and Director

+1 (437) 826-4012

About ESE Entertainment Inc.

ESE is a global technology company focused on gaming. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues. | www.esegaming.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to the partnership with Samsung. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.

For further information about ESE, please contact:

investors@esegaming.com

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