SAMSUNG BECOMES TITLE PARTNER OF ESE ENTERTAINMENT ESPORTS TOURNAMENT, ULTRALIGA

VANCOUVER, BC, July 4, 2023 – ESE Entertainment Inc. (“ESE” or the “Company”) (TSXV: ESE) (OTCQX: ENTEF), a gaming and esports company that provides a range of services to leading video game developers and publishers, is pleased to announce that it has recent partnership with Samsung (KRX: 005930), a leading global technology company, as the title sponsor of the Ultraliga esports tournament. The agreement, effective until the end of 2023, marks an exciting collaboration between two industry leaders in their respective fields.

Samsung’s extensive history in the esports industry makes it the perfect partner for Ultraliga, one of the most prestigious esports competitions in the region (Poland, Latvia, Lithuania, Estonia, Ukraine, Georgia, and Israel). The tournament will now be known as the Samsung Galaxy Ultraliga, bringing together the power of the Samsung Galaxy brand and the world of competitive gaming.

“We are thrilled to have Samsung on board as the Title Partner of Ultraliga,” said Magda Sielachowicz-Nowakowska, Head of Marketing, Samsung Electronics Poland. “Our Samsung Galaxy devices have always been designed with gamers in mind, and this partnership allows us to further engage with the vibrant esports community and provide added value to fans of Ultraliga and League of Legends.”

As part of the agreement, the Samsung Galaxy brand will be prominently featured on all tournament-related materials, including social media profiles and broadcasts on Polsat Games channels, both on television and online. Additionally, ESE Entertainment has produced video content featuring popular Ultraliga casters, showcasing the capabilities of the latest Samsung Galaxy S23 Ultra smartphones.

In addition to the branding and promotional aspects, Samsung has prepared a series of exciting activities and contests for the Ultraliga community. The first contest, scheduled to begin during the early stages of Ultraliga, offers participants a chance to win Galaxy ecosystem devices.

“We are delighted to partner with a brand as strong as Samsung,” said Jędrzej Stęszewski, Director of ESE Europe. “This partnership represents a significant milestone for the gaming scene in Europe, and we look forward to creating an unforgettable tournament experience together.”

The tenth season of Samsung Galaxy Ultraliga has now kicked off, and fans can tune in to Polsat Games channel, as well as the Twitch.tv and YouTube platforms, to catch all the action.

ESE Entertainment Inc.

Konrad Wasiela

Chief Executive Officer and Director

+1 (437) 826-4012

About ESE Entertainment Inc.

ESE is a global technology company focused on gaming and esports. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues.| www.esegaming.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to: the growth of esports events division and offerings, and the benefits of ESE’s production of the tournament. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial, and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information, including that a binding agreement may not be entered into with respect to the Transaction, and that even if a binding agreement is entered into that the Transaction may not be completed. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.

For further information about ESE, please contact:

Investor Relations

investors@esegaming.com

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